Why The Executive Summary Fails
Executive summaries are seductive. As a neat list of main points of a presentation, they make us feel safe. We put them upfront in our presentations and feel ready for an executive audience. However, many presentations go awry in the executive summary itself. Why is that?
Don't Forget Rule #6
Ben Zander, conductor of the Boston Philharmonic and author of Art of Possibility, has a simple
yet powerful rule to deal with high-stress situation. He calls it Rule #6.